PROACTIVE WORK
STUNT
Summer 2026 was a scorcher. With temperatures climbing 34°C+, Britain was well and truly cooking.
Unlike countries such as Spain, Thailand or Dubai, the UK isn't built for extreme heat.
Our homes, transport and public spaces were left struggling to keep us cool.
So when the heat became unbearable, everyone was searching for the same thing: shade.
And when you found it, it wasn't just a patch of shade.
It became a local landmark.
Role: Creative